A professional website is essential for every business. Not having a professional website does cost time and money for every company.
Are you a service provider or are you selling products online? Are you targeting a specific area, a specific target audience you’d better be thinking of going online? The first component and probably the most essential is a professional website.
There is no question about it, it’s a proven fact. To increase the sales in today’s competitive market and compete with other competitors, every company needs a powerful online presence. The online presence is not just a social media profile; overall every company needs an organised, planned and well thought website connected with all social media available. This is an engaging way to attract visitors or potential clients that are searching online to customers that are buying.
Creating a website for many business owners or companies can be doubting or difficult to decide what final project to implement. That stress is the same for business owners when they are trying to update or improve their existing website. For some business owners it feels like a huge project or they don’t know where to start or the steps to take or what they need to do exactly.
Planning a new website all starts with a good plan. Every business owner should analyse objectives, aims and understand the purpose of the website.
Searching and understanding the market
The starting point of the search is to investigate and research successful competitors online, to analyse what they have done, why they are successful and what strategies they have used. It is important to analyse the current market, who are the clients and their background; their interests, passions, demographics, geolocation etc.
Keywords
The keywords play the most important part in the description of the website. Every market has very specific keywords that describe the company services and/or products. The potential clients use specific keywords to search online so they can find the business services/products etc. they require. As a result, more specific keywords used or are apart of the website, will be rated and found on search engines.
Content
Specific words can be used to describe the company on their website. This includes; the location of the company, their insight on their ‘About Us’ page and their aims, objectives, visions on their ‘Our Company’ page.
Creating a side map
A website map should present all the pages of the website:
- Sub-menus on each web-page
- Related images and media content
- Functionalities of the website
- Projects
- Testimonials
- Contact form
- Offers and discounts
- Information about what the company is offering
- Contact details
- Social media links
- Map of the company etc.
The customer needs to understand the aims, objectives, mission, vision and goals and what we are going to create and achieve.
Also, the current market, keywords and competitors for the specific industry, target audience, budget for the project, images and content for the website.
Website Planning: Steps To Creating Your New Website
- Aims, Objectives and purpose of the website
- Be SEO-Ready
- Create a Sitemap
- Considering Website Design
- Planning Your Content
- Eye up the Competition
- Search the market
- Keywords and Competitors
