Are you wondering what changes or improvements you can make to your website to make it more attractive, interactive and fully-functional?
Is your brand new website launched but you are not impressed and want to improve it?
Do you have a website that is based on different platforms or you have purchased the structure or the theme and it is not at the high standard you want it to be? Let’s view together some extra points and implementations that will be helpful to change the website from basic functionalities to more appealing and up-to-date. The website should be attractive, interactive to engage visitors with the content and the structure. When visitors find important and useful information than they trust, they connect with the business and website mentality and feel more confident and positive.
Are you wondering what final features and implementations you can add to improve the image of the website?
Background colour
The general colour of the website should not be too bright or blurry so it does not distract the users viewing and reading the content on the webpages. The background colour in some sections should express the branding shades and colours and emphasise the business profile and yfos.
Text colour
The font should be clear and the contrast of the colours should be in harmony with the theme, branding, company profile and market.
Images
“One image speaks 1000 words”. The image/s should represent the business values, products, and/or services. Also, they should be related to the content on different sections. Every image used in the website should be shown at a high resolution, quality and reduced at a specific capacity to assure a higher website loading speed and secure a good performance of the website.
Video
The video should present the story of the business or different case studies, as by showing important aspects of the company values, expertise, products, services make people connect with the story and feel part of it. The video should be fully functional, not too long, play with no difficulty and make the clients feel confident and assertive with what the company offers.
Gallery
The gallery is a complex range of images that are representing specific images, products, services of the business. The gallery can visually show the progress of a specific subject or work to increase trust and increase the visitors engagement. The gallery can show how the values are created, the variety of the solutions the business can undertake or sometimes even the transformations of different case studies.
Contact information
Should be easily located in different sections such as: header, footer or contact webpage on the website. Generally it may include: the phone number, the email address, sometimes the full address and the location of the business by representing it pinned in a map. Another modern structure to offer more information to the visitors is to direct the visitors to different social media platforms so the users can communicate.
Header
The header controls the website functionality. Includes the main menu where all the website links are listed and users can navigate on other website pages or sections. The header presentation and structure shows what the website is according to and reflects what the website and business is about.
It gives the first impression to the clients about the company profile and make them feel trusted and confident of the company’s services and products.
The logo is part of the header and alongside the branding and colours it portrays a sense of security, optimism and convinces the clients that the services and products are trusted.
Another important role of the header is to include the business contact details. If a client needs to contact the company immediately, a phone number should be located in the header to provide and serve clients needs.
A call to action can also be a sole part of the header to engage visitors to the website and gain their attention about specific aspects such as: “Request a free quote today!” , “Request a free call back!” etc.
Body
All the structure of the website is listed on the body. The website contains web pages with different content such as:
- Text
- Videos
- Images
- Gallery etc.
The website should represent the services and/or products the business offers in the market. Different information should be part of the website, this includes:
- Information about offers
- The companies products and/or services
- “Our Company”
- “About Us”
- Aims and objectives etc.
By showing clients what the business represents, portrays the image and face of the company that clients will know and remember them by. By being present in the modern, online world, the company can create a positive popularity status that will further increase their level of engagement and interaction from their target audience by promoting word of mouth marketing. This can be an advantage against their key competitors in the market and increase their sales.
Footer
The footer is opposite to the header on the website and also includes: the business logo, and a call to action such as ‘contact us now’. This call to action should be presented as a button which directs the visitor or client to a ‘Contact Us’ page on the website. The footer may also include a short description of the company showcasing their values and their current status in the market. Links to their social media pages such as Facebook and Instagram, can also be contained in the footer to direct visitors and clients to their social platforms for more information, details and updates about their company.
FAQ
A FAQ page includes a list of questions the company has received from visitors and clients in the past along with the company’s response to them. This can benefit visitors and clients by saving them time contacting the company with a query that may have been resolved in the past by scanning the FAQ page for the same problem to find the resolution.
Visitors of the website feel confident, assured, and trust the company. The website will want to make them contact the business immediately and as a result will increase the number of leads, more potential clients, organic traffic to the website which will impact the growth of sales.
For more information and help with your final website repairs, contact us at Website Digital Power via the email hello@websitedigitalpower.com and we will be happy to hold a free 30 minute Zoom consultation to look at your website.
