A questionnaire form is a structure that can be part of the website, where the company lists all the most important questions regarding the service/products and the related market. The prospective client will respond to the questions based on their personal experience in the market. Therefore, the company’s aim is to receive their opinion or gain insights from different client perspectives. One of the most important structures for the company is to learn more about their target audience needs, problems, desires and interests of finding a solution for their issues. The company can use an incentive to approach the customers by offering a product or service for free such as: a 30 minute consultations session, discount on the first sale, free shipping when the customer buys from a specific amount and above, an ebook etc. in exchange for their opinion and further details listed on the questionnaire.
Why is it important to have a questionnaire form?
Every company can use the support of the questionnaire forms to allow customers to express their opinion about their company, products, services, new products the company will launch etc.
Therefore, It is important to ask the clients or visitors to answer the questions on a questionnaire form as theoretically, the answers will be honest, clear and straight to the point. The client’s point of view and perspective can show the company their weaknesses and their incapacity. Also, by receiving this information it can help the company to progress further and improve overall.
Another important perspective is that the company can use the statistics of the questionnaire form to create new strategies, campaigns and plans for specific aims and objectives that can be more realistic and achievable.
How beneficial would a questionnaire form be to a company or to the company website?
The mentality and mindset in the questionnaire can be different. Every company can either create questions related to the service/products or related to the structure of the company. By receiving information from the questionnaire, the company can learn from the clients themselves and their attitude towards the company image, profile and branding.
What are some of the features of a questionnaire form?
The questionnaires can have different features. Some of the questionnaires can start by asking questions for clients personal data e.g. name, surname, phone number, email etc, some others can be more specific or even anonymous. This means the clients identity is hidden and they have the option to just state their opinion without adding their personal data.
Some of the most popular features of the questionnaire can be:
- Tick boxes, where the user needs to select one (sometimes more than one) option to answer to the question
- Drop down lists, where the user can only select one of the listed options
- Empty fields, where the client has to type a comment. Some of the fields can be mandatory where it is required for the user to type or select an answer.
- A validation status can be a part of the questionnaires too. The user should type some letters from the above shown section or select images of a specific category such as: images of stairs, bicycles etc. or ask the user to complete a puzzle by dragging and dropping different pieces of a puzzle with the aim to create the puzzle. Another type of validation check is by asking the user to confirm the results of what numbers they can see and request an answer such as: 2+2= 4 etc.
Some of the questions that can be included in the questionnaire form are listed below:
- “How did you hear about our company?”
- “How easy was it to use our website today?”
- “Were you recommended by one of our employees?”
- “Would you recommend our company to friends and family?”
- “Are you happy with our service today?”
- “Did we fulfill your needs today?”
- “Is there anything else we can help you with today?”
- “What is your favorite product and would you recommend it?”
The type of the questions and the market determines the structure of the questionnaire. Some questionnaires can be more specific and require more detailed information. Some can be more informative or more customer orientated, others can be related to more specific conditions or situations.
Creating a questionnaire form on your website can benefit the company in many ways. Based on the volume of answers on every question given by every user, the company can understand the level of interest, concern and knowledge from every user. Also, the company can extract information about what users want to pay for, their desires, what services they are happy with and how likely the client would purchase from the company again.
A questionnaire can also be used for the website’s perspective too. By asking questions such as: ‘what further information would you like to learn more about?’, the company could use the answers and create new content on their website to increase traffic too.
Another important point for the company could also be to ask the users ‘is there any service that you would like us to change to adapt to your needs?’. The question can be aimed at the level of users being more confident, building the trust and relationship with the company. When the company shows and responds to the users interest and creates products and/or services to their needs, new relationships can be created and existing ones can be more stable. This is helpful for the company to understand the unwanted services and products. If the company invests in a service or product that is unnecessary in the market; the company loses time and money.
As a result, the company is reaching their target, expanding in new products and services that clients are willing to purchase and overall increasing their income.
By growing the company’s customer portfolio and progressing in the market alongside other successful competitors, they will become more successful in the market.
