How many domains should a company have for the website? One, more than one? If yes, why should the company have more than one?
Every industry has specific keywords that express and describe the market values, services, offers, products, etc. These specific keywords are related and used to clarify and distinct that part of the market that they are related to. Every business that is a part of that specific market, is trying to express or include on the content of their products and services important keywords that are related to that industry.
By understanding which keywords are most important for the industry where the business is a part of the business owner could incorporate the important keywords as part of the domain. For example, a business that is implementing and selling websites could benefit if part of the domain includes the keyword ‘website’. Some companies do prefer to include on their domain one of the most important keywords to the market their business is a part of. Other companies do prefer to include a keyword as a combination of one or two words that create one unique word suitable to the company and market.
Different domains could point to the same website in the backend, programming functionalities can take place to support different domains to point to the same website. Owning one website, but investing in multiple domains, is one of the most cost-effective strategies to earn further free traffic, new leads, and secure more sales.
How should a company decide on the perfect domain name?
The domain should express and be related to:
- The company profile
- The Industry
- Products and Services
- Their values, profession and culture
- Easy to remember for users
- Fulfill users for their future needs
- A variety of words to what the company presents
Also, the domain should not be too long so users do not get confused, and distracted.
Based on statistics, more people are generally looking for information online to cover their demands; the mindset or mentality that people from different cultures can search online in different ways: by questions, phrases, sentences, etc.
The company could decide on different keyword solutions for the perfect domain by analysing specific requests, current needs, or trends in the market that customers are interested in. The keywords should fulfill the customers’ interests.
Keywords related to a specific type of service can be used so when customers are researching online to fulfill their needs and desires the results are related and display the most associated products to match the keywords. The results of the search could map the websites to the clients’ keywords that are related to that type of service or products they require.
The website then has more possibilities to be shown in a higher position during research.
In modern days, companies do prefer to combine two or more keywords together and create a unique word to make the business different and distinctive from competitors. Having an unusual domain that is notable, solitary, and eccentric makes the business stand out in the market. Having these values will make your website stand out from competitors.
